About

As a Product Designer

I'm obsessed with user experience details - from optimizing onboarding flows to designing mobile-first interfaces. I think systematically about user journeys. My design philosophy leans toward simplicity - I remove friction, and hide complexity.

As a Manager/Coordinator

I'm the connector between technical teams and business needs. I coordinate releases, manage stakeholder expectations, and translate between different team members' priorities. I push for faster iteration cycles and I'm not afraid to challenge timelines when estimates seem unrealistic.

As a Coder

I'm hands-on with implementation - working with databases, frontend frameworks (Astro, Next.js), and building complete features from UI to backend. I'm comfortable diving into technical architecture decisions and I maintain multiple codebases simultaneously. My coding style is pragmatic - I'll refactor when needed but I ship working solutions quickly.

My Creative Philosophy

I operate with an inverted pyramid mindset - I start with core functionality, then add polish. I'm drawn to projects that solve real problems (helping artists build websites, improving dealership communication) but I struggle with the classic creator's dilemma of having "multiple side projects" competing for attention.

I'm a creator who can design it, build it, and ship it - then immediately start thinking about how to make it better.

Simon @ Smoxu